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SAN FRANCISCO INNOVATION OFFICE

Elderly Care Provider Assist

A text messaging platform for on-boarding care providers

ROLE

Project Lead

Functional Prototyping

Design Research

Care providers and care recipients needed an easier way to onboard onto the In-Home Supportive Services program - a government program that pays for in-home assistance for low income, disabled elderly residents of San Francisco. A large number of comments were being left on the agency website feedback form about frustration with the on-boarding and program maintenance process.

“I ALREADY COMPLETED THE BACKGROUND CHECK WHAT IS NEXT I HAVEN'T HEARD ANYTHING FROM ANYBODY AT ALL.”

— Registering Care Provider

"I was looking for the application to apply for IHSS so I can become an in Home Care Provider for my disabled parent.”

— Prospective Care Provider

"I want to know if I need a potential recipient before I can enroll as a provider? Do I need a background check by the state?""

— Prospective Care Provider

Process

 
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Discovery Workshop and Survey

  • Led a product discovery workshop to understand program pain points, user journeys, desired features, and preliminary product planning. Involved IT, communications, and program staff to collaborate on the concept.

  • Designed and implemented a survey to collect baseline data and understand the preferred method of communication for our target audience; the results strongly favored text messaging.

Research and Prototyping

  • Built a front-end prototype of a two-way text messaging assistant that on-boards providers, sends them critical notifications, and helps match them with a care recipient

  • Conducted 9 one-on-one multi-lingual interviews with care providers and social workers in three languages to identify key needs and test the efficacy of a texting platform to meet needs across language and culture.

  • Synthesized research findings into a presentation and developed a product pitch deck to share the concept across programs.

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Impact

Proof of concept developed interest across agency departments in using text messaging for improved client communication. A new text messaging platform is in discovery phases to enable more robust client texting opportunities.

A text messaging platform was adopted by IHSS for on-boarding appointment reminders leading to a decrease in the number of missed appointments by 11%.

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