US Coalition on Sustainability
SustainChain Experience Design
Research and design to improve the sign up process
ROLE
UI/UX design lead
Feature research & itertion
SustainChain is the world’s largest sustainability action platform that helps humanity collectively achieve the United Nation’s Sustainability Development Goals. We worked to create a public service platform, that brings together impact investors, innovators, purpose-driven brands, NGOs and alliances with a shared mission of building a more sustainable supply chain.
We started by working to design a simplified and consistent sign-up process to improve site membership and connect sustainability leaders.
Process
Synthesized site analytics to understand where potential members drop off in the sign up process
Conducted a set of research interviews with users to understand what information is most important to collect & display across the user journey
Re-designed an onboarding flow with improved informational clarity
Impact
Through an improved and simplified design we were able to increase site onboarding completion by 5 times the previous monthly sign up rate.